News

Hartwall aboard in Polar Bear Pitching in Oulu

The national drink of Finland is served from a bar made of ice.

Hartwall becomes a partner of the Tampereen Kansi Arena

Brewing company Hartwall has signed a partnership with the new Tampereen Kansi Arena set for completion in 2021. The partnership is for 10 years, and it covers all beverage sales in the new arena’s restaurants and events. The partnership is exceptionally comprehensive, and thanks to it, drinks ranging from international favourites to Finnish speciality brews will be available to those visiting the arena.

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Hartwall to take part in Slush as a beverage partner

Slush, the Finnish internationally significant startup event, will be held in Helsinki from 30 November to 1 December 2017. For the third year in a row, Hartwall will set up top-class bars and booths for Lapin Kulta and Hartwall Original Long Drink in the event. Both are important brands for export.

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Formula 1 star Kimi Räikkönen knows what he’s doing – new video brings back legendary punchline

The national drink of Finland, Hartwall Original® Long Drink continues its launch campaign in Japan with Formula 1 star Kimi Räikkönen. A new film was launched today and it brings a new twist to the Ice Man’s legendary punchline: ”Just leave me alone. I know what I am doing”.

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F1 World Champion Kimi Räikkönen to star the advertisement for Finland’s national drink in Japan

On Thursday, 9 November, Finnish brewery Hartwall will launch a major PR campaign in Japan, with F1 driver Kimi Räikkönen as its frontman. The campaign aims to build awareness about the Hartwall Original® Long Drink brand and support its launch in the largest online store in Japan.

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Hartwall’s specialty beer brewery brings new exciting flavours

Hartwall’s new specialty beer brewery is now up and running. The brewery was given the name Mattsson after a local beer influencer. The first beers produced by Mattsson will be in stores in September.

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Hartwall to establish a specialty beer brewery in Lahti

Hartwall will establish a specialty beer brewery in connection with its factory in Lahti during the summer. This large-scale investment increases the flexibility of production and enrichens Hartwall’s diverse range of beers.

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Kimi Räikkönen to partner with Hartwall Original Long Drink

Hartwall Ltd and Kimi Räikkönen agreed on long-term partnership on Thursday 19 January: Räikkönen will support Hartwall Original® Long Drink on its mission to conquer the world. The collaboration with the famous formula one driver helps Hartwall achieve its growth targets and increases the popularity of Original Long Drink in export countries, Asia in particular.

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Hartwall aboard in Polar Bear Pitching in Oulu

Hartwall becomes a partner of the Tampereen Kansi Arena

Hartwall to take part in Slush as a beverage partner

Formula 1 star Kimi Räikkönen knows what he’s doing – new video brings back legendary punchline

F1 World Champion Kimi Räikkönen to star the advertisement for Finland’s national drink in Japan

Hartwall’s specialty beer brewery brings new exciting flavours

Hartwall to establish a specialty beer brewery in Lahti

Kimi Räikkönen to partner with Hartwall Original Long Drink